What is Copywriting?
Copywriting is crucial to any SEO or digital marketing campaign; it is the art of putting together words that convince your readers to take action. When it comes to web copy it could be to persuade your audience to visit a site, call the phone number, sign up for an email list or even to make a purchase.
Good copywriting is highly valuable, and directly affects your bottom line.
When companies don’t have big advertising budgets or make cuts to the current budget, they often try their hand at writing their own copy. Everybody uses words, so how hard can writing copy be? Harder than you think actually. The results of trying to write your own copy can be anywhere from…sort of okay to really, really awful. Sure all of us write but that doesn’t mean you have the skills to do it for a living. This is why a good copywriter is just so important.
Here are 4 ways a copywriter can improve your marketing:
- A copywriter can convey just what you’re selling
People make buying decisions based on emotions not logic. Customers need to understand why your product or service will impact their lives. Is it going to save them money, give them more time, or increase their standing? A copywriter will understand what motivates your customer and how your business can fit in with that. Good sales copy is based on appealing to peoples emotions not just features and benefits.
- A copywriter knows how to find your target audience
Connecting with your target market and persuading them to choose your business is harder than you think, otherwise everyone would be successful. Good copy can convey your message to your customers in language they understand, they can address fear, desire and find what makes your audience tick. If you want people to choose you over your competition you have to find a way to connect. Your voice is just as important as the message you are trying to convey, and knowing how to do that is a skill.
- Your message must be direct and to the point
“Just do it!” or “I’m lovin it” are some of the best taglines ever written. That’s an example of how a copywriter can change your business. Are you going to become the next Nike or McDonald’s…probably not, but increasing your conversion rates by 50% or more is a good deal. Copywriting isn’t just thinking up a clever slogan, it’s taking your message and distilling it down to its simplest form and getting it in front of your audience.
- A copywriter will help you stand out from the crowd
What is it that sets you apart from your competitors? What competitive advantage do you bring to the table? Your copywriter can not only help you find your unique selling proposal but get it front of the customer. If you can’t find a way to stand out the only position left to you is price and you never want to compete using price. Someone will always come along and do it cheaper.
This is just a taste of what a copywriter can bring to your business. Can you afford to miss out?