We’re smack in the middle of 2016 and there are still lots to be done to rank your local business. Do you know which what you should be doing and what you shouldn’t to dominate? Local SEO is a completely different beast than SEO for eCommerce or any other type of site. Here’s a list of some of the top do’s and don’ts to establish a foothold in your city.
The Do’s for Local SEO
Fix Your On-Page Optimization
On-page optimization for local SEO means your website needs to include things like your contact information and phone numbers and geographic keywords as well. To put simply you’re not just a “plumber” but you “provide plumbing services throughout the city of Tampa”. The region is just as important as what you do, so make sure it is included.
Create Local Places Pages
You need to create and optimize your Google My Business pages and Bing Places pages. These will both help you rank better in organic searches and in the case of Google they will help you appear in the map listings as well. Work with an SEO company to make sure all of the listing are properly created. If you want to try doing it on your own here’s a video to help you get it right.
Claim and Fix NAP Listings and Citations
NAP just means name, address and phone number and this needs to be both correct and consistent on any online directories or listing that you are on. Your rankings depend on your information being the same as the way Google has you listed, again a good SEO company knows how to fix any mistakes that are out there.
Encourage Reviews from Customers
Online reviews, especially those in Google, are relevant to local SEO but that isn’t the only reason to encourage them. First good reviews help boost rankings and second it increases customer trust when you have been reviewed. Include a method to encourage reviews, be it an email signature or some other method it will help your SEO rankings.
Now here are the list of things not to do.
The Don’ts of Local SEO
You may be tempted to buy or get friends to post reviews of your business. Don’t do it! They will come back to haunt you later, reviews are monitored for suspicious behavior and fake reviews can and will do long term damage to your reputation.
Even in local SEO copywriters continue to try and stuff keywords and phrases into the content to try and boost rankings. Yes, you do need keywords but going overboard just looks like spam and Google will waste no time slapping you down to page 72. Instead create good, relevant content that flows smoothly.
Incorrect NAP Information
Not having the right contact info on your website will not only cost you a potential customer but Google checks the information on your website against what is showing in online directories as well as Google My Business pages. It can cost you rankings if the information isn’t correct across the web. Correct NAP information is probably the single most important part of local SEO so make sure it is correct.
Ranking well for your local business can be the difference between running a successful thriving business and closing the doors. Work with a reputable Local SEO specialist to make sure you’re ranking where you should be.
Copywriting is crucial to any SEO or digital marketing campaign; it is the art of putting together words that convince your readers to take action. When it comes to web copy it could be to persuade your audience to visit a site, call the phone number, sign up for an email list or even to make a purchase.
Good copywriting is highly valuable, and directly affects your bottom line.
When companies don’t have big advertising budgets or make cuts to the current budget, they often try their hand at writing their own copy. Everybody uses words, so how hard can writing copy be? Harder than you think actually. The results of trying to write your own copy can be anywhere from…sort of okay to really, really awful. Sure all of us write but that doesn’t mean you have the skills to do it for a living. This is why a good copywriter is just so important.
Here are 4 ways a copywriter can improve your marketing:
A copywriter can convey just what you’re selling
People make buying decisions based on emotions not logic. Customers need to understand why your product or service will impact their lives. Is it going to save them money, give them more time, or increase their standing? A copywriter will understand what motivates your customer and how your business can fit in with that. Good sales copy is based on appealing to peoples emotions not just features and benefits.
A copywriter knows how to find your target audience
Connecting with your target market and persuading them to choose your business is harder than you think, otherwise everyone would be successful. Good copy can convey your message to your customers in language they understand, they can address fear, desire and find what makes your audience tick. If you want people to choose you over your competition you have to find a way to connect. Your voice is just as important as the message you are trying to convey, and knowing how to do that is a skill.
Your message must be direct and to the point
“Just do it!” or “I’m lovin it” are some of the best taglines ever written. That’s an example of how a copywriter can change your business. Are you going to become the next Nike or McDonald’s…probably not, but increasing your conversion rates by 50% or more is a good deal. Copywriting isn’t just thinking up a clever slogan, it’s taking your message and distilling it down to its simplest form and getting it in front of your audience.
A copywriter will help you stand out from the crowd
What is it that sets you apart from your competitors? What competitive advantage do you bring to the table? Your copywriter can not only help you find your unique selling proposal but get it front of the customer. If you can’t find a way to stand out the only position left to you is price and you never want to compete using price. Someone will always come along and do it cheaper.
This is just a taste of what a copywriter can bring to your business. Can you afford to miss out?