The basics of Search Engine Optimization (SEO) are the same for every site on the internet. However, some markets have unique weaknesses and opportunities. For example, ecommerce Search Engine Optimization can be very different than Local Search Engine Optimization (at the Dallas SEO Geek).
As an ecommerce business, you can make millions with SEO for very little investment. Thousands of companies do every year! Why not hold out your bucket and pull in customer from your website?
Here are some interesting videos related to ecommerce SEO: